Logo Tweak - Before and After

Many times clients come to me with logos in need of a little TLC. If a logo has passed into usage, it can be difficult to change because of the investment already made in printing or desigin other collateral. However, sometimes a logo design really does need a tweak before I will attempt to work with it, especially when a client is investing in a new round of collateral or web design. Sometimes a small tweak can go a long way, even if it's very subtle. See if you can figure out which is the before and after. Here we have 2 versions. While a new design was not an option, a subtle tweak was agreeable and warmly received. One just "feels more right"...

Logo Design Process Revealed

Well, at least it's my process that is revealed. Here is the final choice by Everything Events for there new brand. I'm also including the original round of logo choices. I present them in a random smattering in order to get quality initial feedback that doesn't reveal a bias by positioning on the presentation page.

Playing with Light, Lately

I've gotten a hold of a new design direction lately. I'm slow to get on board fads, but tend to incorporate long-lasting trends into my vocabulary eventually. Here are 2 ideas I'm working on where the effect of light on a simply design is a central design motif. I tried to bypass the web 2.0 look, but the playing-with-light nature of the web 2.0 look seems to be a keeper. There is definitely a trend towards more organic-looking lighting effects on otherwise simple designs.

Providence Graphic Design & Arts Meetup

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The Providence Graphic Design & Arts Meetup!

Surely, there are some graphic designers and illustrators with a few hours a month to spare for their colleagues...Let's give this meetup a whirl...