Saturday, June 17, 2006

Seasonal Update - Summer

Our decidedly campy seasonal headline graphic has been updated for summer. For some summer kitsch, lettuce visit together

Thursday, June 08, 2006

Sculpt - Personal Training & Online Fitness Store

Hot off the presses...We've completed a marketing site and an online store for Sculpt, LLC. The marketing site was completed first, and set to the tone for the store. The store, like all good stores, need a bright and clean interface. We took the darker, richer, and more personal look and feel of and derived a whiter, more open, and more public look for the The branding carries over consistently to meet the needs of two very different kinds of website visitors.

Art vs. Technology

Explaining really technical things to people with an ear for technical details is hard. Explaining really technical things to people without an ear for technical details is, well, really hard. Not that all artists can't understand technical details, but we tried to make explaining an integrated eCommerce and Content Management System as simple as possible. I'm an artist, so I'm allowed to say that.

Hi-tech, Lo-cost

Here, our client needed to convey a sense of clarity, simplicity & hi-technology, while looking cost efficient and no-nonsense. The logo was previously developed in use world-wide, so we also had to design around the existing branding.

Asian Flare

Corporate, yet Asian. Sophisticated, yet friendly. Those are hard words to put in one sentence, nevermind in a design. But, both us and the client like what we ended up with!