Wednesday, August 24, 2005 advertisement

Here we have the final ad for the backcover of Fall 2005 mailer. This is going out to 40,000 Subscribers of Niche Magazine. The concept the owner wanted to convey was one of "revolution", in regards to how wholesale artists find buyers. This is the third major incarnation of the website, started in 1997. "Revolution" got us thinking about wheels, and then the idea of "speed" - in regards to buyers and artists finding eachother - came out as the winning concept. The orginal concept comp is here.
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Monday, August 15, 2005

TCS Software: "Granny" ad

TCS Software needed an ad that matched their new corporate identity that we just rolled out. It had to be delivered to an audience using Powerpoint, but also be the basis for an ad campaign by postcard and also a newsletter. With TCS as the "sun" shining down on the green foliage where the headline is, the apple seemed fitting. We borrowed the idea from a similar theme on the TCS Software training page.

Kanaan Group: logo design process

This is a little peek into our design process - in this case a logo design. Kanaan Group wanted to keep their green and the use of K and G as prominent design features. Our approach is to present an impression of possibilities to ellicit an emotional response. We gather that feedback as unfiltered as possible and incorporate it into the next round of design. Which one will they go for? Stay tuned...
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Mad Creative: website design

Here is the final approved design for a colleague's site. Ah, the cobbler's shoes. Now I need to find someone to do my site, or maybe my other site...Mad Creative is a small advertising agency par excellence focused on traditional media.
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TCS Software: extranet website design

This is yet another implementation of the TCS Software branding introduced in their new website earlier this year. Keeping the same branded header and basic use of a 3 column layout, we developed this page for simple and elegant functionality for TCS employees and clients.
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CareSource: web site

This was an interesting job. I was given all the assets in a folder and told I had to match a billboard using the same graphics, but I couldn't see the billboard until after the site launched. Nice problem. So I asked a lot of questions and deduced a graphic solution that ended up working very well.
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Ohio Chemistry Council: web site

This site is part of a content management system designed specifically for the managing of associations. TCS Software provides the backend functionality for all aspects of the web content, and in this case, I provided a template. Each template designed for the TCS Association Web Suite is unique in all respects, so design is not constrained by a cookie cutter.
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TCS Software: website design

This is the final design for the new TCS Software website. TCS has several products to offer prospective clients, but they had a need to eliminate confusion due to the fact that the products overlap. We devised an "action" based metaphor for the home page, and then applied a subsequent color branding amonng the software solutions to reinforce the unique indentity of each application. Check out the live site here.

Here is one example of an interior page branded with the color scheme from the home page.

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westsideARTS: website design

Here is the final design comp for the westsideARTS organization on the west side of Providence, RI. This design is the basis for a Mambo content management solution website that will manage all the live events that WSA hosts at the historic Columbus Theatre in Providence, RI.
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Rhode Island Internation Film Festival (RIIFF): website design

This is the approved design for the Rhode Island International Film Festival's new website. You can see it live at The director had the colors of old Russian and Soviet era political posters in mind. I dropped in the little snippet that I worked from. The design inspiration was the Siskel Film Center website.

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ZoomInfo: banner advertisement

Another newlsetter ad for ZoomInfo. This ad was embedded in an email newsletter sent out to opt-in recipients of the recruiting industry.

I keep finding more and more reasons to like The quality of stock images, like the magnifying glass above (heavily edited from the source though it is), along with the great image search tools and price are just unbeatable. This has to make PhotoDisc kind of irritated.
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Sunday, August 14, 2005

Kanaan Group: photoshop editing

This is the shot we started with of the tower in Cairo for the Kanaan Group. Somebody got it off the internet.

This is the same shot a little while later after turning day to night, and adding LED lighting simulations.