Tuesday, May 13, 2008

ACRE - American Craft Retailers Expo: Logo Update

ACRE, the American Craft Retailer Expo, has has a logo refresh!

The old version had a "break the rules" interesting off-balance look to it. However, as the logo was rolled out into all kinds of print and web usage, it was not clear to those unfamiliar with the brand what ACRE was about. The type below the acronym was just a tad too small as it turns out. So, a slight tweak to the readability in this new version should alleviate those concerns.

ACRE just held their 2008 national expo in Las Vegas and are already planning next years show. ACRE, and it's parent company Wholesalecrafts.com, have been BonFX clients for a decade. Go ACRE!