Monday, August 15, 2005

Kanaan Group: logo design process

This is a little peek into our design process - in this case a logo design. Kanaan Group wanted to keep their green and the use of K and G as prominent design features. Our approach is to present an impression of possibilities to ellicit an emotional response. We gather that feedback as unfiltered as possible and incorporate it into the next round of design. Which one will they go for? Stay tuned...
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