"It looks so old and dated now..." is something we hear from clients a lot as they examine their own marketing material, sales collateral, web pages, etc. We heartily will agree, if it's true. Sometimes there is a gem of an idea that is considered old, but perhaps it never got polished. We'll go to bat for a great idea that never got a fair chance. But many times, we just sit with our clients in the moment of realization, and just nod slowly in agreement. And then get to work!