Thursday, January 15, 2009

Watkins Cabinet website launched...

Well, it launched in December but I forgot to post it! Watkins Cabinet, at, was an excercise in design restraint, use of grid, use of ajax, sifr, and a few other design processes to boring to post about. The result is a very clean, minimalist design. We are trending towards all things Swiss these days, having grown very bored with drop shadows, rounded corners, gratuitous CSS, grunge textures, and Photoshop filters.

On that note, we even find a strange appreciation for the ugliness (if you can call it that) of, which has never really changed it's "design" since getting on the web 10 years ago. It's an eminently readable and usable site, according to many experts, but it's backed up by the fact that, love him or leave him, has over 500 million hits a month. 

I think of like a jeep with no doors, top, or maybe even muffler. Just raw news-moving power. The main content of the page is only 11k for HTML, and one graphic header of a few K. Other images are slurped in but they don't affect the HTML load time. We have two SEO and design experiments live, which will be filling up with content over the next few days. Bon Report, at, and E-Ink Report, at Both are "drudge clones" in a very strong sense. We'll see how the experiment goes!

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