Tuesday, January 15, 2008
Logo Tweak - Before and After
Many times clients come to me with logos in need of a little TLC. If a logo has passed into usage, it can be difficult to change because of the investment already made in printing or desigin other collateral. However, sometimes a logo design really does need a tweak before I will attempt to work with it, especially when a client is investing in a new round of collateral or web design. Sometimes a small tweak can go a long way, even if it's very subtle. See if you can figure out which is the before and after. Here we have 2 versions. While a new design was not an option, a subtle tweak was agreeable and warmly received. One just "feels more right"...
Posted by dbonneville at 3:20 AM