For sure, you don't need to buy anything. You don't need to join forums and ask questions and wait for answers. You just need to search around and be clever. Get your Sherlock hat out, find good SEO blogs (try for 10 minutes - not too hard), and start experimenting.
I have found that trial and error is the best way to learn this. It's diffuse and complex at first, to get your head around what SEO is and how it needs to be done "white hat", but it's not harder, but maybe just as hard, as your average college level class. Yeah, I think that's a good analogy.
So here are our new experiments. After this list, I have a homework assignment for you:
- The Richest Americans
- Frog Stuffed - I said, don't laugh, OK? If you laugh, it's only because you don't know why we chose this. No, I don't want stuffed frogs. But some numbers said I might want some, so maybe I will!
These are "shallow" or "long tail" experiments. We have a few ongoing "deep" blogs that we are in the process of redesigning, moving from Expression Engine to WordPress. That will be the subject of another post for sure!